Neolytica - A QPharma Company

Industry Challenges

Create customized focused medical communication strategy to maximize the impact

Medical communication strategy is just limited to top KOLs and does not include local influential clinically active HCPs

Providing actionable insights to MSLs and home office

Compliantly collaborating with commercial and marketing team for overall brand success

Understand the real sentiment of KOLs on client specific products, therapies and tracking over time

Medical affairs departments have been playing an increasingly vital role for biopharma companies by acting as a bridge between R&D and the commercial side of the business.

With the unique combination of Local as well as National level analysis, Neolytica ensures the Medical affairs teams are well supported in their key thought-leader relationship management effort.

Advisory Board

QPharma will identify experts who are highly active and impactful in terms of advisory roles by analyzing their past roles at different association, committees, etc.

Enhance Medical communication by even engaging community leaders

Identify clinically active HCPs with strong peer network, understand their network sentiments on drugs to create customized targeted strategies on educating them.

Actionable insights to MSLs and home office

Specialized App and email alerts for MSLs: NotifyMe, a super tool for MSLs to interact faster by receiving weekly alerts on stakeholders.

Disease Awareness

Identify and prioritize top KOLs, local leaders via territories and community networks based on their influence and connections with each other for propagating disease awareness in the niche therapeutic space of interest.

Create and Track KPIs for MSL and Home office

Create innovative KPIs i.e. track KOL sentiment analysis, etc. for MSLs and home office, to evaluate the overall strategy.

Increasing Scientific Share of Voice