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Leverage KOL Sentiment Analysis for Strategic Action

Single platform for Medical and Marketing teams with strict compliance firewalls.

Commercial Sales

Industry Problems

Pharmaceutical sales representatives are facing huge challenges to access physicians and HCPs

Targeting HCPs just based on Rx rather than their influence and network

Engage “No-see” physician

Optimize territory alignment

Sample allocation and Call planning

Neolytica works towards empowering you at your commercial sales efforts and helps you build and develop the best strategies for commercial success in the changing environment of commercial Sales. Analyze the Rx data and referral pattern to leverage results in approaching the HCPs.

Enhance your targeting strategy

Tailor a completely new TARGET list with high ROI.
Identify the most high-value, impactful leaders and their networks by analyzing referral, prescriptions and patient journey.

Early adopters and behavioral analysis

Discover new “Early Adopters” within the disease state of interest by examining practice activity data.
Treatment Behavior Trend: Study the prescription and behavioral pattern for impactful sales strategy.

Understand the role of different specialist in the specific Therapeutic Area

Analyze the patient journey and referral flow to determine the role of different specialist in the treatment regime and identify local HCPs.

Set and Track KPIs for field Team

Set measurable metrics for the sales team and optimize field efforts by tracking them against predetermined standards.

Sample ROI by optimizing allocation

Maximize the return on your marketing investments by determining which HCPs to target and how to dynamically allocate sampling for best results.

Increasing Scientific Share of Voice

Customized database to create the entire project on client’s specific topics to measure the reach of clients’ Share of Scientific Voice (SoSV), to amplify the reach of their scientific messages.

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