Measuring the Impact of Medical Affairs and Field Marketing Teams

The Power of Sentiment Analysis in Healthcare

Medical Affairs and Field Marketing teams need to adapt to the changing healthcare landscape and track their impact through Key Performance Indicators (KPIs). Standard measurements used for evaluating other teams do not apply to Medical Affairs and Field Marketing teams, making it challenging to measure their value. Scientific Share of Voice (SSOV), a metric used to measure interactions, is a flawed approach as it only evaluates the volume of discussions and not the quality of the interaction.

There are two ways to perform sentiment analysis:

Sentiment analysis can be used as a KPI, for medical messaging, and for measuring field-force effectiveness. Sentiment analysis is a more effective way to evaluate the impact of Medical Affairs and Field Marketing teams by attributing sentiment value to activities or events and identifying relevant social media activities. Sentiment analysis has several advantages, including improving targeted messaging, product development, customer relationships, and measuring the impact of engagement strategy.

Neolytica offers a comprehensive platform that delivers practical data and clinical activities, giving context to the performance of Medical Affairs and Field Marketing teams.

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Measuring the Impact of Medical Affairs and Field Marketing Teams

There are two ways to perform sentiment analysis:

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