Medical and commercial teams rarely disagree on objectives. Both want relevant conversations, credible science, and measurable impact. Yet in practice, alignment often breaks down, not because of intent, but because teams are working with partial views of influence.
When strategy is built on fragmented data, messaging fragments too.
Neolytica was designed to solve this exact problem: creating a shared, 360-degree understanding of experts so teams can deliver a consistent, aligned message across functions.
Why Alignment Fails Despite Good Strategy
Most organizations already collect large volumes of expert data. The issue isn’t availability, it’s how that data is structured and used.
Common gaps include:
- Therapeutic-area-level views that miss brand-specific nuance
- Over-focus on global KOLs while ignoring local clinical leaders
- Activity metrics without insight into sentiment or influence
- Separate systems for medical and commercial teams
- focusing on generic topics versus your brand-specific medical/brand topics
The result is familiar:
- Medical and commercial teams engaging the same expert with different narratives
- Duplicated or mistimed outreach
- Difficulty measuring real impact
Alignment fails when teams don’t see the same expert reality.
What 360-Degree Mapping Means at Neolytica
At Neolytica, 360-degree mapping is not about more data; it’s about customized, brand-focused intelligence built for execution.
Instead of syndicated, one-size-fits-all KOL lists, Neolytica creates client-specific expert universes aligned to each brand’s scientific messages and strategic priorities.
This mapping combines:
- Global and national experts identified through bibliometric analysis
- Local and regional clinical leaders identified through behavioral signals
- Networked community opinion leaders who influence day-to-day clinical decisions
This bottom-up approach ensures that influence is understood where it actually shapes prescribing behavior, not just where it’s most visible.
The Dimensions Behind Neolytica’s 360-Degree Expert Map
Neolytica’s advanced influence mapping brings multiple data layers into a single, connected view:
Expert activity
- Publications, trials, and conference participation
- Awards, affiliations, and industry relationships
- Digital presence across 100,000+ platforms
Network and influence
- Academic and professional connections
- Referral patterns over time
- Community-level influence and peer amplification
Sentiment and perception
- Expert sentiment toward client products and competitors
- Topic-level sentiment on mechanisms, endpoints, and therapies
- Directional shifts in opinion over time
Clinical behavior
- Prescription and claims patterns
- Patient referral behavior
- Alignment between sentiment and real-world clinical actions
Together, these layers form a living map of influence, not a static profile.
From Mapping to a 360-Degree Message
When medical and commercial teams work from the same expert map, messaging naturally aligns.
What changes in practice:
- Medical teams see which scientific themes are gaining or losing traction
- Commercial teams understand why certain experts matter now
- Both teams recognize sentiment shifts early, before they surface in the market
- Engagement plans reinforce each other instead of competing
This shared context enables a 360-degree message, one that is scientifically consistent, locally relevant, and timed to real influence.
The Pyramid of Influence: Turning Reach into Impact
Neolytica’s mapping framework also supports omnichannel execution through the Pyramid of Influence:
- Highly influential global KOLs
- Strongly connected community leaders
- High-activity local HCPs
By understanding how sentiment and messages flow through this pyramid, teams can:
- Amplify scientific narratives through trusted voices
- Update targeting based on network influence
- Optimize speaker programs
- Identify high-impact engagement opportunities
- Avoid over-reliance on a small set of global experts
This ensures scale without dilution.
Where Next Best Dialogue Fits
360-degree mapping provides the foundation. Next Best Dialogue operationalizes it.
Using shared intelligence, Neolytica helps teams:
- Prioritize experts based on influence, sentiment, and momentum
- Focus discussions on topics that matter right now
- Personalize engagement without losing strategic consistency
- Measure how conversations change perception over time
Alignment moves from strategy decks into real conversations.
Why This Matters for Medical and Commercial Teams
In complex therapeutic areas:
- Influence shifts quickly
- Sentiment spreads through networks
- Local leaders often matter as much as global ones
A fragmented view leads to fragmented execution.
Neolytica’s 360-degree mapping ensures teams:
- Respond to the same signals
- Speak with one voice
- Measure impact beyond activity metrics
The Result: Shared Intelligence, Measurable Alignment
With Neolytica, organizations move from:
- parallel planning → shared execution
- static expert lists → dynamic influence maps
- generic messaging → personalized, sentiment-aware communication
Most importantly, alignment becomes visible and measurable.
Conclusion
An integrated strategy paired with personalized communications enables this outcome.
Neolytica brings medical and commercial teams onto the same map while maintaining compliance, so every conversation builds on the last and every signal moves strategy forward.
Ready to align strategy with execution using true 360-degree expert mapping? Explore www.neolytica.ai to see how.