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Beyond the Usual Names: Why Local Influence Deserves a Closer Look
When teams talk about expert engagement, the same names often surface first. Well-known global KOLs. High publication counts. Frequent conference speakers. These experts matter, but they don’t tell the full
360-Degree Mapping for a 360-Degree Message: How Neolytica Aligns Strategy Across Medical and Commercial Teams
Medical and commercial teams rarely disagree on objectives. Both want relevant conversations, credible science, and measurable impact. Yet in practice, alignment often breaks down, not because of intent, but because
From Strategy to Suggestion: How Ti Expert Makes Expert Engagement Measurable
Field and medical teams spend countless hours planning who to meet, what to discuss, and how to advance scientific conversations. But despite all this effort, one question keeps coming back:
Next Best Dialogue: Moving from Generic to Personalized Communications in KOL Engagement
In medical affairs and field engagement, timing and context often decide the quality of every conversation. You can have the best data, the strongest story, and the right expert, but
Why Digital Sentiment Should Guide Your Scientific Engagement
Scientific engagement works best when it’s synchronized with how HCPs are thinking and talking today, not last quarter. That’s why digital sentiment, the tone and direction of expert conversations across
KEE Targeting 3.0: Beyond Lists, Beyond Channels, Beyond Assumptions
KEE targeting has evolved. Version 1.0 was spreadsheets of “top names.” Version 2.0 chased digital activity, who posts, where, and how often. KEE Targeting 3.0 goes further: it connects role,
Advanced Segmentation: From Role to Impact in KEE Targeting
Not all influence looks the same. Some experts write guidelines, others steer trial sites, and a growing cohort shapes thinking online. Effective KEE targeting starts with segmentation that goes beyond
Strategic Silence: Why the Most Impactful Experts Aren’t Always the Most Vocal
Volume isn’t the same as influence. Some Key External Experts shape clinical thinking without posting daily threads or dominating conference panels. They publish pivotal guidelines, lead multi‐center studies, advise payer committees, and
Building an Expert Universe: Connecting the Dots Between Influence, Behavior & Reach
Identifying and engaging Key Opinion Leaders (KOLs) requires more than just counting followers or publication citations. With rapid digitalization and innovation in the healthcare space, organizations need an “Expert Universe.” An Expert
Social Media to Strategic Plans: DOL Engagement That Works
Digital Opinion Leaders (DOLs) have emerged as critical partners for healthcare organizations seeking to amplify scientific insights, foster clinician trust, and accelerate product adoption. Unlike traditional Key Opinion Leaders (KOLs), DOLs actively
Real-Time Social Listening for Competitive Strategy
Effective competitive strategy in healthcare hinges on timely, actionable insights. Traditional market research (sales data, prescription volumes, and clinical trial results) often lags behind real-time shifts in clinician and patient
The Underrated Power of KEE Sentiment in Shaping Brand Perception
Effective brand management in healthcare requires more than clinical data and sales metrics. Key Opinion Experts (KEEs), clinicians, researchers, and specialized practitioners exert considerable influence over institutional and practitioner adoption decisions. Their