KEE Targeting 3.0: Beyond Lists, Beyond Channels, Beyond Assumptions
KEE targeting has evolved. Version 1.0 was spreadsheets of “top names.” Version 2.0 chased digital activity, who posts, where, and […]
KEE targeting has evolved. Version 1.0 was spreadsheets of “top names.” Version 2.0 chased digital activity, who posts, where, and […]
Not all influence looks the same. Some experts write guidelines, others steer trial sites, and a growing cohort shapes thinking
Volume isn’t the same as influence. Some Key External Experts shape clinical thinking without posting daily threads or dominating conference panels. They
Identifying and engaging Key Opinion Leaders (KOLs) requires more than just counting followers or publication citations. With rapid digitalization and innovation in
Digital Opinion Leaders (DOLs) have emerged as critical partners for healthcare organizations seeking to amplify scientific insights, foster clinician trust,
Effective competitive strategy in healthcare hinges on timely, actionable insights. Traditional market research (sales data, prescription volumes, and clinical trial
Effective brand management in healthcare requires more than clinical data and sales metrics. Key Opinion Experts (KEEs), clinicians, researchers, and specialized practitioners
In today’s competitive pharmaceutical landscape, a product’s success doesn’t start at launch—it begins long before. The launch strategy sets the
The way the competitive pharma industry is set up today, success doesn’t start post-launch; it starts well before launch. By
Imagine launching a new drug only to realize that it’s struggling in the market due to poor adoption by physicians