Beyond the Usual Names: Why Local Influence Deserves a Closer Look
When teams talk about expert engagement, the same names often surface first. Well-known global KOLs. High publication counts. Frequent conference […]
KOL
360-Degree Mapping for a 360-Degree Message: How Neolytica Aligns Strategy Across Medical and Commercial Teams
Medical and commercial teams rarely disagree on objectives. Both want relevant conversations, credible science, and measurable impact. Yet in practice,
From Strategy to Suggestion: How Ti Expert Makes Expert Engagement Measurable
Field and medical teams spend countless hours planning who to meet, what to discuss, and how to advance scientific conversations.
Next Best Dialogue: Moving from Generic to Personalized Communications in KOL Engagement
In medical affairs and field engagement, timing and context often decide the quality of every conversation. You can have the
Why Digital Sentiment Should Guide Your Scientific Engagement
Scientific engagement works best when it’s synchronized with how HCPs are thinking and talking today, not last quarter. That’s why
KEE Targeting 3.0: Beyond Lists, Beyond Channels, Beyond Assumptions
KEE targeting has evolved. Version 1.0 was spreadsheets of “top names.” Version 2.0 chased digital activity, who posts, where, and
Advanced Segmentation: From Role to Impact in KEE Targeting
Not all influence looks the same. Some experts write guidelines, others steer trial sites, and a growing cohort shapes thinking
Strategic Silence: Why the Most Impactful Experts Aren’t Always the Most Vocal
Volume isn’t the same as influence. Some Key External Experts shape clinical thinking without posting daily threads or dominating conference panels. They
Building an Expert Universe: Connecting the Dots Between Influence, Behavior & Reach
Identifying and engaging Key Opinion Leaders (KOLs) requires more than just counting followers or publication citations. With rapid digitalization and innovation in
Social Media to Strategic Plans: DOL Engagement That Works
Digital Opinion Leaders (DOLs) have emerged as critical partners for healthcare organizations seeking to amplify scientific insights, foster clinician trust,