Commercial Marketing

Industry Problems

Optimize and increase ROI of speaker programs by avoiding internal bias

Identify speakers and also audience for the speaker programs

Strategy for multi-channel marketing i.e. Digital, Advocacy, Conferences, etc.

Identify top Center Of Excellence (COE) and engage its decision makers and influencers

Identify and engage non-traditional KOLs like Digital opinion leaders

Create a local level influence network map for all physicians by analyzing the referral patterns of community leaders and maximize the reach of the campaign.

Select the best KOLs that have a validated speaking history and highly skilled in oratory with a wide network to target right audience.
Audience: Target in-Network KOLs for more receptive audience and a productive post-program

Create customized plans and medical messages for targeting individual HCPs based on HCP sentiments supported by weekly updates from NotifyMe Service for maximum impact including digital impact.

Highlight competitors working with KOLs of your interest and gauge their sentiments on competitors in the treatment paradigm.
Understand each KOL’s opinions over competitor brands to create individual strategies to maximize the client’s product promotion.