Field and medical teams spend countless hours planning who to meet, what to discuss, and how to advance scientific conversations. But despite all this effort, one question keeps coming back:
“How do we know if these expert engagements are actually working?”
Most teams can track activity. Very few can track impact.
That’s the gap TiExpert closes, by turning expert data, sentiment, and behavior into clear, measurable suggestions that guide every interaction.
Why Measurement Has Been Hard Until Now
Expert engagement has traditionally relied on:
- static KOL lists
- anecdotal feedback
- manual conference notes
- scattered digital observations
Useful, but incomplete.
What’s missing is visibility not just into who the expert is, but:
- what they’re saying now
- how their sentiment is shifting
- which topics they’re engaging with
- where their network is moving
- how each interaction changes their trajectory
Without this, teams plan well but miss the mark when engaging with the expert.
TiExpert Changes That By Connecting Signals to Action
TiExpert takes thousands of data points across:
- 100,000 digital platforms
- publications
- trials
- congress activity
- HCP sentiment
- internal field interactions
- network relationships
and transforms them into measurable, next-step suggestions that teams can use immediately. Think of it as moving from generic communications to personalized communications.
How TiExpert Makes Engagement Personalized and Measurable
Below are the six core capabilities of TiExpert that convert raw expert activity into actions.
1. Unified Expert Profiles Rooted in Real-Time Data
TiExpert continuously updates each expert’s profile with:
- current scientific interests
- recent publications & trials
- digital activity
- peer network changes
- sentiment toward your product & competitors
Teams no longer rely on outdated profiles. They plan with live intelligence.
2. Sentiment Tracking That Shows Whether Engagement Is Working
TiExpert analyzes shifts in:
- tone
- topic interest
- alignment with your science
- confidence or concern indicators
Sentiment becomes THE KEY measurable KPI. You can see whether your last interaction improved clarity, curiosity, or confidence.
3. Network Mapping to Reveal Influence Change
Using Expert connections patterns across trials, social platforms, citations, and collaborations, TiExpert shows:
- who is gaining influence
- who is amplifying your messages
- who is driving competing narratives
Teams can prioritize experts whose influence is growing, not just those who were historically important.
4. Topic-Level Insights That Guide the Next Discussion
TiExpert identifies high-value talking points such as:
- “Mechanism of action interest rising”
- “Negative sentiment toward competitor X increasing”
- “Engaged with endpoints conversation at ASCO”
- “Publishing actively in immunology safety space”
This becomes the backbone of the Next Best Dialogue. These insights don’t just explain what happened, they suggest what to discuss next.
5. Event & Congress Intelligence to Plan Smarter Meetings
TiExpert highlights:
- upcoming congresses
- sessions experts are speaking at
- panels they’re moderating
- topics they’ll focus on
Using this knowledge, teams plan better meetings. They meet experts when their interest peaks.
6. Next Best Dialogue: Where Strategy Becomes a Clear Suggestion
This is the layer where insight turns into action.
The Next Best Dialogue (NBD) module translates complex expert data into focused, prioritized suggestions teams can use immediately, without interpretation or guesswork.
For each expert, NBD helps teams understand:
- What matters most right now
Identifies critical success factors by analyzing real-time activity, sentiment shifts, and topic engagement. - Who to prioritize next and why
Highlights the right experts based on influence patterns, historical interactions, and recent momentum. - What the conversation should focus on
Surfaces personalized discussion themes grounded in scientific interest, engagement history, and evolving perceptions.
Each suggestion is measurable. Teams can track:
- sentiment movement before and after engagement
- changes in expert behavior or activity
- follow-up interactions and engagement depth
The result is a move away from broad engagement plans toward clear, data-backed dialogue suggestions that improve with every interaction.
What Teams Can Measure With TiExpert
Here are the “outcomes” teams finally get visibility into:
- Sentiment movement: Did the expert become more positive, more curious, or more neutral?
- Topic adoption: Is the expert now discussing the mechanism, trial results, or endpoints?
- Influence growth: Did their network expand after engagement? Did peers respond?
- Engagement quality: Did your next dialogue land better than the last?
- Market momentum: Is expert perception aligning with your strategy or moving away from it?
These are not soft metrics; they’re tied to actual behaviors and digital signals.
Why This Matters for Medical & Field Teams
Medical and Field teams now have a platform that empowers them with the tools necessary to better expert engagement.
With TiExpert:
- planning becomes sharper
- conversations become more relevant
- timing becomes more strategic
- outcomes become measurable
Teams stop guessing and start measuring because engagement is no longer abstract. With strategic action, teams can curate effective KEE engagement.
Conclusion
Most organizations know the strategy. Very few know the next right step. TiExpert bridges that gap by turning scattered expert data into a measurable, actionable conversation plan.
If your teams want to track:
- which experts matter now
- how to speak to them next
- how engagement is shifting sentiment
- and how influence is moving
TiExpert shows you, clearly, simply, and in real time.
Ready to make expert engagement measurable? Visit www.neolytica.ai to get a walkthrough of how TiExpert does it.